The Upsell Widget lets you show a custom message and button to fans right after they complete a purchase. It’s a great way to share info, promote other events, or drive traffic to your merch store or partner site.
What Can You Use It For?
Share important info
Entry rules, schedules, or social media giveaways
Promote other events
Add a link to another event with a discount code
Track sales using promo codes
Boost merch or donations
Offer a discount on merch
Share a donation link
Cross-promote with partners
Link to a partner’s site with a special offer
Ask them to promote your event in return
How It Works
After a fan buys a ticket, they’ll see a message and a button in the widget. Clicking the button takes them to your chosen link.
How to Enable the Upsell Widget
You can enable it for:
All events in your profile
Specific events with custom settings
Enable for All Events
Log in to XTIX
Go to Integrations in the left menu
Under Analytics & Marketing, select Upsells in Widget and click Add
Fill in the fields:
Link – Where the button should lead
Text – Short message (max 150 characters)
Button label – Up to 20 characters
Click Save
✅ Done! The upsell block will now appear after every purchase.
Enable for a Specific Event
Go to Events and search for the event
Click More → Integrations
Under Analytics & Marketing, select Upsells in Widget and click Add
Fill in the link, message, and button label
Click Save
✅ Done! Fans will now see your custom message and button after checkout.